EXTREME!
They've got a somewhat genius ad campaign, though. Instead of the typical "see guy spray it on and have girls lose all freaking sense of inhibition or sense" ad which have been the norm for these body sprays for a few years now, they've gone with a very simple formula.
Step one: Get hot girl.
Hot girl: check.
Step two: Get hot girl to act provocative to camera.
Provocative towards camera: check.
Of course, the same basic psychological result is desired. Equate using body spray with hot girl actually wanting something to do with you. But call me crazy, using this technique is way more conducive to selling some body spray. Because it's relatively real, except for the fact that she's not actually talking to you. It isn't a thousand girls in bikinis racing towards you at top speed because you're twirling round and round spraying copious amounts of foul smelling stuff all over you (with an AEROSOL SPRAY YOU EARTH KILLER!) or getting three barely legal girls to play strip poker with you and actually want to lose. It's a girl saying "hey, I like a guy who smells good..."
I'm not gonna go out and buy RGX, but I have to admire the fact that they're being much more straight forward with their ad campaign.
