EXTREME!
They've got a somewhat genius ad campaign, though. Instead of the typical "see guy spray it on and have girls lose all freaking sense of inhibition or sense" ad which have been the norm for these body sprays for a few years now, they've gone with a very simple formula.
Step one: Get hot girl.
Hot girl: check.
Step two: Get hot girl to act provocative to camera.
Provocative towards camera: check.
Of course, the same basic psychological result is desired. Equate using body spray with hot girl actually wanting something to do with you. But call me crazy, using this technique is way more conducive to selling some body spray. Because it's relatively real, except for the fact that she's not actually talking to you. It isn't a thousand girls in bikinis racing towards you at top speed because you're twirling round and round spraying copious amounts of foul smelling stuff all over you (with an AEROSOL SPRAY YOU EARTH KILLER!) or getting three barely legal girls to play strip poker with you and actually want to lose. It's a girl saying "hey, I like a guy who smells good..."
I'm not gonna go out and buy RGX, but I have to admire the fact that they're being much more straight forward with their ad campaign.
Laughed 'til my bra snapped!
ReplyDeleteWhy thank you kind sir, for your great comments - the feeling is entirley mutual...keep on keeping on, think you've got something going here... I found the free counter on the side of the bloggers help group page. I wouldn't mind adding you as a link, either, if I only knew how to!
ReplyDeletefemale perspective:
ReplyDeleteI agree! I loathe and detest the commercials for axe, the moan that they pair up with the spray of that nasty crap makes my blood boil!
YES - women DO like a man who smells nice. But the smell of axe is worse then that time when my ex broke a bottle of cologne in a bag... the reason why millions of bikini-clad women come running in those commercials is to PUMMEL HIM TO DEATH for REEKING UP THE WORLD. Also the reason why they come from the distances is because they can SMELL HIM FOR MILES!
Sorry, women like a man who smells good UP CLOSE. We don't want to be fumagated.... I don't care WHAT he smells like, but I'd better not smell him from 10 feet away.
I too was impressed (for lack of better term, impressed implies that I enjoyed it) with one of the RGX commercials. There was the chick who was standing a distance away saying "I don't want to smell you here" and she keeps coming closer and repeating that phrase until she is up close. See?!?!! They get the point..
Any WTF is up with all these body sprays? What ever happend to a nice cologne or aftershave? Ah, I get it... ghetto cologne.
I am in complete agreement man. I think any guy over the age of 20 will agree as well as to just how terrible these body sprays smell. I am so much in agreement that I pimped your blog in my lastest post.
ReplyDeleteAnd Chele's comment about bikini-clad girls pummeling him to death is one of the funnies things I've read in weeks, LOL!
I made a funny :)
ReplyDeleteI just buy which ever one is on sale, i aint too concered about the smell unless its a aftershave/cologne.
ReplyDeleteThe best B.O. spray is the one that i can pick up from the store and get another one free! Same goes for shower gel!
You would be the target group, then.
ReplyDeleteHonestly, man, you should think about what it smells like. Would you buy a spray that smells like sweat socks if it was on sale buy one get one free?
Yes Bart . . . yes I would.
ReplyDeleteI'm a sucka for a bargain.
^To each is own I suppose, even if you smell bad because of it =P
ReplyDeleteI really enjoyed that commecial, and applauded it's makers for attempting to educate the male population at large on how to wear body spray/cologne/whatever.
ReplyDelete