So, in the recent past, say the last year or so, a revolutionary invention was thrust upon us adoring masses. What was this paragon of innovation you ask? What possible gadget or gizmo could have caught my discerning eye?
The Go-Tart.

Somehow, I never realized exactly how unportable the Pop Tart really was. It's chunky and rectangular. You need to hold it between fingers. No longer with the incredibly versatile Go-Tart. Now, boys and girls, it's thinner, and rounder! You can close your fist around it! Now, you never have to miss your bus and be late for school, because instead of being forced to sit down at the table, and eat that Pop Tart on a plate with a fork and knife, you can snatch it up in your hands and GO GO GO.

I can't believe anybody really thought there was a problem in the portability of the Pop Tart. I mean, for crying out loud, the whole selling point years ago was that it was something you could heat up if you wanted, and still take with you on the go. Every time I see a Go-Tart commercial, I wince a bit at the stupidity of us all.